By Dan Crane, MBA with CE Medical Group
Marketing your practice is essential to stay competitive. Below are some tips on how and where to market to get the most out of your money and help you get found!
Social Media Promotion
Stats: 40% of consumers say that information found on social media affects the way they deal with their health, 90% of 18-24-year old people say they would trust medical information shared by others on their social media networks. Advantages of Social Medical Marketing:
- Lower marketing costs
- Finely tuned targeted marketing
- Helps generate better SEO rankings
- Higher conversion rates
- Improved loyalty
Build a custom website that attracts more patients. Your website should be professional, informative and most importantly, be mobile friendly. Mobile internet access is the new norm. Smartphone and tablets account for 60% of all digital media time spent. Consumers want to be able to even schedule appointments from their mobile device.
Newsletters & Infographics
While it is essential to be online, you need to have a well-balanced approach and still have other marketing tools for your practice.
- Patient Education Seminars
- Posters and Brochures
- Newspaper ads
- Marketing to existing patients
Search Engine Optimization and Marketing
77% (8 in 10) of online health seekers say they began their search at a search engine. 52% of US adult smartphone owners say they have used their phone to look for medical or health information online. SEO can help increase the page’s visibility in a search engine’s free, organic search results.
Animated Videos & Testimonials
Using a video online can increase conversion by up to 80%. Using animated videos can help develop a connection with the audience and will get them more engaged with your message. A marketing video is a very powerful resource for your SEO strategy because it helps gain presence in Google. It is proven that explainer videos boost a website’s average visit time from 8 seconds to 2 minutes on average.
Learn more about our consulting services at www.cemedicalgroup.com.
Information provided by CE Medical Group